Conflict vs.Compassion – Cortisol vs.Oxytocin Are we addicted to being right?

A quick scan of talk radio and pundit-driven news shows certainly reinforce that notion. Seems there's neurotransmitters at work here:

"When you argue and win, your brain floods with different hormones: adrenaline and dopamine, which makes you feel good, dominant, even invincible. It's a the feeling any of us would want to replicate. So the next time we're in a tense situation, we fight again."

Judith E. Glaser lays out the neurochemical argument for this behavior, as well as offering strategies to deal with argument addicts in the business setting. She gets bonus points for adding "freeze" and "appease" to the tired, dualistic  "fight or flight" options.