Happy Thanksgiving!

https://www.youtube.com/watch?feature=player_embedded&v=X8Buy2X0kFo There are a lot of interesting and frankly weird traditions around  this most American of holidays  including this old one that sounds something like Halloween! Today we are making a turducken. Yes, they are real. But really hard to catch in the wild.

I think its really  getting worse, the lack of tradition that is, or I'm getting old and now entitled complaining about how worse everything's getting. That's one part of the "Entitlement Class" you don't hear debated about in this country. But seriously, when the Dollar Store is open at 7AM and most grocery stores are open until3PM? Really? That's a "family holiday"? If you don't have your food by Thanksgiving morning you should go hungry. And there I am channeling my father in all his Pittsburgh Dad wisdom.

But I do think there is something wrong with the whole "Black Friday" -thing, and now we've got some stores opening on Thanksgiving evening. Funny how the criers about the war on the family here in this country almost never extend their criticisms to stores that decide to be open. If it's capitalism – it's okay!

But I digress...

It seems that cultivating gratitude is actually a way to stop impulse buying, writes David DeSteno: " As a psychologist who studies decision making, I’m acutely aware that marketers know how the mind works, and they aren’t hesitant to use that knowledge to stoke consumers’ desires and lessen their self-control... one of the mind’s greatest vulnerabilities: the innate human preference for rapid reward, or immediate gratification. Most people, for example, would opt to receive $20 today rather than $100 in a year, even though, logically speaking, an investment guaranteed to quintuple your money in 12 months is hard to beat." 

So what can we do?

"...rather than trying to override your decision-making impulses, a better strategy might be to try to change them. And recent research suggests that an effective way to do that is by cultivating the emotion of gratitude.

That’s right: As hokey as it sounds, the solution to the shopping season’s excesses may lie in the very message of Thanksgiving itself."

Give in to your impulses and click here to read the whole story.  And Happy Thanksgiving to all my readers, whatever country you may be from!

 

ConferenceDavid Lesondak