The Revealing Science of Awe
Jessa Gamble writes: "Last year, Stanford consumer behaviour researcher Melanie Rudd was able to define and measure awe, the kind architecture can evoke through soaring vaulted ceilings of cathedrals. " Behaviorally: "After an awe experience we tend to choose experiential goods like a movie over material goods like clothes. We are also more willing to volunteer in our communities (a high time-cost activity).
She continues: "It turns out the awe-struck experience is good for much more than the temporary thrill of emotion. It has manifold effects including, bizarrely, making us feel as if we have available all the time in the world. And when we feel we have more time, we often feel a whole host of other good things, including, it turns out, something very good: a greater satisfaction with our lives — presumably because awe gives us a break from the feeling that we are stressed for time."
And speaking of time: You don’t need a huge plot of land or a high-rise permit to create this effect in the built environment. Car manufacturers use sensory suggestions that trick the eye and bolster their ad claims that the vehicle’s inside is bigger than its outer appearance, like BBC sci-fi hero Doctor Who’s TARDIS."
Always good to see a shout out for my favorite Time Lord.
Full article here.